May 2017
Beginner
352 pages
8h 23m
English
This chapter was a short glimpse into behavioral change. In the future, I might write a book on this subject alone, expanding the LEVER framework, and giving you more tools to improve the users' lives by changing their behaviors. With that said, I hope that you use this chapter's learning even today.
If you work for Amazon, you can add new elements, which might be missing from the LEVER, and then test them with real users. This leads to continuous improvement, better solutions, and happier users. We do behavior change for the benefit of the users, never against their best interest.
If you don't work for Amazon, you can still benefit from creating Amazon's or a competitor's behavioral change map. You ...
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