The UX strategy document
UX strategy is like sex in the seventh grade. Everyone talks about it, almost no one is doing it, and the learning material is all about its consequences. We have seen what a UX strategy is; now let's put it on paper.
A good UX strategy document is short. It should fit on a single page. At its core, it's a document aimed at senior management. It's a form of communication, and a successful strategy one-pager starts a discussion, with the unmasked goal of getting the organization more focused on users. Its shortness and simplicity will increase the chances that senior management will read it. To further increase this chance, start with how the strategy will help the organization succeed, how it will change the life ...
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