User Experience Mapping

Stakeholder maps

Stakeholders are people, or a group of people, with the power to change our solution. They are essential for the success of the solution. To be able to efficiently manage them, you need to know who they are and what level of reporting they expect. If you neglect to manage them and their expectations, it can doom your solution, because some stakeholders will start to work against you and your solution. This is true, even if you work at the agency side.

I often use a hexagon-based map for stakeholder mapping, and the stakeholders can be defined as parts of the solution ecosystem. Unlike the ecosystem map we created previously, the stakeholder map doesn't have directions, only scale levels. Those scale levels represent the ...