May 2017
Beginner
352 pages
8h 23m
English
Content preview from User Experience Mapping
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Investigating (potential) users
We need a source of information about our potential users (obviously including our existing ones if we have any). As we will see in Chapter 6, Solution Mapping Based on User Insights, the best source for that is remote or lab-based user research.
Create personas based on user research, but don't try to find testers matching your personas.
If, however, your budget or time constraints don’t allow the luxury of that, you can get away with some other persona sources. Even if you do have the time and money for user testing with real users, you can complement that with the following methods:
- Interviews (usually the most valuable, apart from remote or lab research)
- Existing user database
- Analytics
- Surveys
- Social ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.