May 2017
Beginner
352 pages
8h 23m
English
I have always considered communicating user experience as the hardest part of my job. User research is fascinating, and its result can improve a solution or even create a new one if there is a drive for change. For that, you need to convince stakeholders--this is what the industry usually calls getting buy-in.
In the previous chapters, we have seen many different map types, but all of those are just aspects of the user experience as a whole. To get buy-in for innovation, I needed a map type that shows user experience in one big picture.
I wanted to create something I can show to any stakeholder, looks great, and can be printed on paper, a map that can be taped to the wall of an office or included in ...
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