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User Experience Mapping
book

User Experience Mapping

by Peter W. Szabo
May 2017
Beginner
352 pages
8h 23m
English
Packt Publishing
Content preview from User Experience Mapping

Drawing the behavioral change map

A behavioral change map is a visual representation of what we do to improve the users' behaviors. If you want to base your behavioral change projects on my LEVER framework, I would suggest a map similar to this one, showing the Amazon miracle:

There can be many external cues and many rewards. To make sure that they don't add clutter to the map, I just added empty squares. I have used a dashed line to separate the elements of LEVER, to show that they can often overlap. Frequently bought together is also a form of elevation, not just validation. All reversibility options benefit from being easy to use. In fact, ...

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Publisher Resources

ISBN: 9781787123502