May 2017
Beginner
352 pages
8h 23m
English
A behavioral change map is a visual representation of what we do to improve the users' behaviors. If you want to base your behavioral change projects on my LEVER framework, I would suggest a map similar to this one, showing the Amazon miracle:

There can be many external cues and many rewards. To make sure that they don't add clutter to the map, I just added empty squares. I have used a dashed line to separate the elements of LEVER, to show that they can often overlap. Frequently bought together is also a form of elevation, not just validation. All reversibility options benefit from being easy to use. In fact, ...
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