User Experience Mapping

The behaviorist issue severity model

There is a more scientific way to distinguish the three issue severity types. Dr B.J. Fogg, the director of the Persuasive Technology Lab at Stanford University, came up with The Fogg Behavior Model. Behavior, or the willingness to complete a task, depends on the motivation, the ability to complete it, and the trigger. In other words, the users will complete a task if they have the ability to do it, a trigger exists, and their motivation is strong enough.

For example, I could ask you to send me a hundred quid. This would be the trigger. I would also give you a link to make it even easier, so I have reduced the ability need. You would probably still not send me the money. Unfortunately for me, your motivation, ...