July 2017
Intermediate to advanced
354 pages
9h 58m
English
Content preview from UX Design for Mobile
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Reciprocity
Some behaviors are highly linked to our human nature, and one of the behaviors we can expect is the reciprocity effect. When one person does a favor for another, the other normally feels forced to return the favor. It is easy to imagine how this type of behavior has allowed our species to survive and collaborate for a common good for thousands of years.
This is also true in the virtual world of your applications. If a user feels that our platform is giving something of value, that user will feel more willing to interact with the platform.
We can take advantage of this behavior to get our users to interact with our application. Before asking for an effort on their part, we offer them something of value. If we ask for an interaction ...