UX Design for Mobile

Making tradeoffs visible - you cannot emphasize everything

As you present sketches, you may get contradicting requests. This often happens when people focus on a particular perspective, ignoring the overall picture.

For example, making something more prominent results in making the rest less prominent. People normally understand the idea that you cannot make everything more prominent at the same time--like highlighting every sentence of a book. However, you may often be asked to make one particular aspect more prominent. In those cases, it is important to communicate the idea that emphasizing something a bit more means to de-emphasize the rest a bit too. That highlights the hidden costs of emphasizing a specific aspect.

Highlighting the conflicts ...