UX Design for Mobile

Combining research with measurements

In this chapter, we put the emphasis on qualitative research since it provides key data to improve your product. However, combining qualitative and quantitative approaches will provide you a wider perspective.

Quantitative methods allow you to reach a higher volume users and compile data about their general behavior.

As you explore design ideas, you can use A/B testing to compare approaches for a larger audience. A/B testing consists of presenting a small subset of your product users with a variant of your software with some modifications you want to test. In order to know which one is more successful, you need to define a metric in advance, for example, whether people click on the buy button. A/B testing ...