July 2017
Intermediate to advanced
354 pages
9h 58m
English
Content preview from UX Design for Mobile
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Avoiding biases
When talking to your users, you need to be neutral. You need to avoid leading questions in order to get reliable information. If you ask "Do you think the text is too big?", you would influence the user answer toward the negative aspects of the product.
Users also come with their own biases. You may find users who have a tendency to agree or be nice, and may not be comfortable with sharing negative feedback. You should ensure that the users are comfortable and relaxed.
Users are not good at predicting their future behavior. You should not ask for their opinion on a feature; making questions about past activities helps get the answers connected to the existing behavior. For example, instead of asking how often they would travel ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.