July 2017
Intermediate to advanced
354 pages
9h 58m
English
Content preview from UX Design for Mobile
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Reciprocity effect
- Gamberini L., Petrucci G., Spoto A., Spagnolli A. Embedded Persuasive Strategies to Obtain Visitors’ Data: Comparing Reward and Reciprocity in an Amateur, Knowledge-Based Website. Springer, Berlin, Heidelberg, 2007. Retrieval from https://link.springer.com/chapter/10.1007/978-3-540-77006-0_24
- Raluca Budiu. "The Reciprocity Principle: Give Before You Take in Web Design". Last modified 2014, February 16. https://www.nngroup.com/articles/reciprocity-principle/
- Susan M. Weinschenk. Neuro Web Design: What Makes Them Click? New Riders, 2009.