July 2017
Intermediate to advanced
354 pages
9h 58m
English
Usually, a Persona Document is a one- or two-page long document where we summarize the knowledge we have about a group of people with similar interests, goals, and difficulties. This document is focused on what we know from those users regarding the task we want to solve with our design solution. Personas Documents are also used on the marketing field, as a way to strategize the marketing actions. For our purpose, demographics and status can impact our classification, but we will also need to focus on all the aspects that change the way that a person, or group of people, interact with our system or platform.
Try to find those aspects that really affect the user behavior in your platform and create groups ...