UX Design for Mobile

Mental model - understand how your users think

Kenneth Craik talks about mental models in The Nature of Explanation, where he introduced the concept in 1943 (http://uxmag.com/articles/the-secret-to-designing-an-intuitive-user-experience).

The mental model describes how the user understands a system or how a thing works. Mental models are built upon experiences and interactions that the user has had in the past. It gives the user a personal perspective and a way to understand what is happening at each moment. This personal point of view gives the user an idea about how to interact with the system and how to solve future situations.

In some cases, your future users will not have any previous experience with your system, but even in those cases, ...