What we want to discover?
The first thing to do is to define the objective for which we are making a survey. Working with a clear objective will help the process be focused and will get better results. Plan carefully and determine the information that you really need at that moment.
We should avoid surveys with lots of questions that do not have a clear purpose.
They will produce poor outcomes and result in meaningless exercises for the participants. On the contrary, if we have a general leitmotiv for the questionnaire, it will also help the participants understand how the effort of completing the survey will help the company, and therefore it will give clear value to the time expended.
You can plan your survey by following different approaches ...
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