Human-Computer Etiquette

6 Human– Computer etiquette

given human voices, faces, or forms, people tend to apply the same

gender and race stereotypes to the computer as they would to a per-

son of that gender or race (Nass et al., 1997; Moreno et al., 2002;

Gong, 2008). us, it appears that people have socially-based expec-

tations of how computers should behave, whether they are conscious

of these expectations or not. ese observations reect a long stand-

ing, ambiguous relationship between people and computers, and more

generally between people and technology. People know that comput-

ers are “things” yet they treat them as if they were something more.

e human tendency to treat machines as more than machines is

not isolated to computers (in all their various forms, ...