Human-Computer Etiquette

278 Human–Computer etiquette

11.4.3 Neural Systems Involved in the Processing of Emotion

In this section, we will discuss emotions, the parts of the brain and

body that process emotions, and the way in which emotions exhibit

themselves as measurable indicators of arousal in the brain and body,

for example galvanic skin response (sweating). It may be possible to

use such indicators to measure emotional responses; however, the

connection between emotions and measurable responses is a complex

one that is still incompletely understood.

11.4.3.1 Emotional Valence Information that is collected to form a

trust judgment can be evaluated on the basis of the associated emo-

tional valence. Valence refers to the direction of an emotion, which can ...