December 2010
Intermediate to advanced
406 pages
10h 29m
English
Content preview from Human-Computer Etiquette
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as Human–Computer interaCtions Go Global 25
Internet users worldwide had purchased something over the Internet,
and this percentage is expected to increase. Even in the regions where
e-commerce is less frequent—Eastern Europe, Middle East, and
Africa—more than 65% of users reported making purchases online
(Nielsen Company 2008). ese human–computer interactions pro-
vide access to commerce worldwide. Social and cognitive expectations,
however, inuence the willingness of consumers to use computers to
buy online, as well as preferences for e-commerce sites.
Hwang, Jung, and Salvendy (2006) compared the expectations and
preferences for shopping online as expressed by college students in
Turkey, Korea, and the United States. ey found that
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