30 Human– Computer etiquette
accommodations for the culture-related behavioral, social, and cog-
nitive dierences that inuence human–computer interactions.
Designers must rst identify who their potential users are, what they
need the system to do, and how the system and users relate to each
other. ey must understand cultural dierences in how activities
are approached and how people collaborate on tasks. ese include
expectations about functions the software should support and prefer-
ences for specic system features such as trouble-shooting assistance.
Cultural characteristics important for the target domain and expecta-
tions about social context of work are particularly important. How
tasks are divided, what information should be ...