Human-Computer Etiquette

263

11

tHe soCial brain

Behavioral, Computational, and

Neuroergonomic Perspectives

EWART DE V ISSER AND

R AJA PARASUR AMAN

Contents

11.1 Introduction 264

11.2 Background 264

11.3 A eoretical Framework for Politeness and Etiquette 266

11.3.1 A Computational Model of Politeness 266

11.3.2 Validating the Computational Model 267

11.4 Neuroergonomic Perspectives on Human–Automation

Etiquette 269

11.4.1 Etiquette and Social Neuroscience 270

11.4.2 Neural Mechanisms of Trust 271

11.4.2.1 A eoretical Framework 272

11.4.2.2 Hormonal Orchestration 274

11.4.2.3 Neural Networks—e Caudate Nucleus 275

11.4.3 Neural Systems Involved in the Processing of

Emotion 278

11.4.3.1 Emotional Valence 278

11.4.3.2 e Amygdala and Orbitofrontal Cortex 279

11.4.3.3 Using ...