Human-Computer Etiquette

63

4

Computational models

oF etiquette and Culture

PEGGY W U, CHRISTOPHER A. MILLER,

HARRY FUNK, AND VANESSA VIK ILI

Contents

4.1 Introduction 64

4.2 A Model of Politeness and Etiquette 65

4.2.1 Computing the Severity of a Face reat 66

4.2.2 Validity for Use as Computational Model 67

4.3 Application of Etiquette to Human–Machine Interactions 68

4.4 Examples of Computational Models of Etiquette 70

4.5 Brown and Levinson’s Model in Human–Computer

Interactions 71

4.6 e Impact of Etiquette on Performance in Human–

Computer Interactions 73

4.6.1 Experimental Methods 74

4.6.2 Results 77

4.6.2.1 Familiarity × Politeness 77

4.6.2.2 Power × Politeness 77

4.6.2.3 Gender × Politeness 79

4.6.2.4 General Politeness 80

4.6.3 Discussion 81

4.7