December 2014
Beginner
352 pages
13h 51m
English

Analytical tools
1950s Harvard academics George Smith and C. Roland Christensen develop tools to analyze companies and competition.
1960s US management consultant Albert Humphrey leads a research project that yields SOFT analysis, the forerunner to his later SWOT analysis.
1982 US professor Heinz Weihrich develops the TOWS matrix which uses the threats to a company as the starting point for formulating strategy.
2006 Japanese academics Shinno, Yoshioka, Marpaung, and Hachiga develop computer software that combines SWOT analysis with AHP (Analytic Hierarchy Process).
Whether a company is long established or in its start-up phase, ...
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