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RG

IN CONTEXT

FOCUS

Analytical tools

KEY DATES

1950s Harvard academics George Smith and C. Roland Christensen develop tools to analyze companies and competition.

1960s US management consultant Albert Humphrey leads a research project that yields SOFT analysis, the forerunner to his later SWOT analysis.

1982 US professor Heinz Weihrich develops the TOWS matrix which uses the threats to a company as the starting point for formulating strategy.

2006 Japanese academics Shinno, Yoshioka, Marpaung, and Hachiga develop computer software that combines SWOT analysis with AHP (Analytic Hierarchy Process).

Whether a company is long established or in its start-up phase, ...

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