December 2014
Beginner
352 pages
13h 51m
English
Content preview from The Business Book
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IN CONTEXT
FOCUS
Competitive Advantage
KEY DATES
1933 US economist Edward Chamberlin introduces the concept of product differentiation in Theory of Monopolistic Competition.
1970s The idea of competitive advantage takes hold as Japanese companies begin to outsell US and European rivals. This is later attributed to superior management.
1979 US marketing consultants Al Ries and Jack Trout write Positioning: the Battle for Your Mind, outlining how companies should build a strategy around their competitors’ weaknesses.
1985 Michael Porter introduces his theories of competitive advantage and the value chain in Competitive Advantage: Creating and Sustaining ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.