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The Business Book
book

The Business Book

by DK
December 2014
Beginner
352 pages
13h 51m
English
DK Publishing
Content preview from The Business Book
RG

IN CONTEXT

FOCUS

Maximizing opportunity

KEY DATES

1974 3M employee Art Fry uses the adhesive developed—and rejected as defective—by a colleague six years earlier to attach a bookmark in his hymnbook. This chance usage leads to the Post-it Note.

2009 A Harvard Business Review article “Are ‘Great’ Companies Just Lucky?” reports that in only half of the 287 high-performing companies surveyed could success be attributed to distinguishable practices or features of the organizations themselves.

2013 Five years’ hard work yields music group Daft Punk’s aptly titled song “Get Lucky”. A result of industry collaboration, market research, and strong marketing and ...

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Publisher Resources

ISBN: 9781465438386