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The Business Book
book

The Business Book

by DK
December 2014
Beginner
352 pages
13h 51m
English
DK Publishing
Content preview from The Business Book
RG

IN CONTEXT

FOCUS

Innovation

KEY DATES

1997 US professor Clayton M. Christensen introduces the concept of “disruptive technologies”—major and unforeseen technological advances that cause companies to redefine how they operate.

2000s Global Positioning System (GPS) navigational technology emerges as a disruptive innovation in a range of industries, from travel and fitness to recreation and smartphone applications.

2014 US professor of business administration David McAdams writes Game-Changer: Game Theory and the Art of Transforming Strategic Situations. McAdams uggests that game-changers are those who are “determined enough to change the game to their ...

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Publisher Resources

ISBN: 9781465438386