December 2014
Beginner
352 pages
13h 51m
English
Content preview from The Business Book
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IN CONTEXT
FOCUS
Forecasting
KEY DATES
1939 A quantitative method of forecasting is developed, using past sales correlation.
1959 Project RAND, a think tank assembled by the US Air Force, creates the Delphi technique for forecasting using expert opinions.
1970 British mathematicians George Box and Gwilym Jenkins develop a sophisticated model for picking out trends from historical data.
1980s Computerized forecasting models appear, such as INFOREM and E3.
2003 Sunil Chopra and Peter Meindel at Northwestern University, IL, emphasize the link between accurate forecasting and supply-chain management.
Forecasting sales is one of a marketer’s most important roles. ...
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