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The Business Book
book

The Business Book

by DK
December 2014
Beginner
352 pages
13h 51m
English
DK Publishing
Content preview from The Business Book
RG

IN CONTEXT

FOCUS

Maintaining sales

KEY DATES

1924–39 Lightbulb makers Osram, Phillips, and General Electric form a cartel, working together to prevent any product development that would produce lightbulbs that could burn for more than 1,000 hours.

1932 Bernard London writes a leaflet titled Ending the Depression through Planned Obsolescence, urging the UK government to pass laws to limit the useful lives of products to increase demand.

1959 Volkswagen uses the tagline: “We do not believe in planned obsolescence, we don’t change a car for the sake of change,” to criticize rival car manufacturers who allegedly did not build cars to last.

2013 Apple declares ...

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Publisher Resources

ISBN: 9781465438386