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The Business Book
book

The Business Book

by DK
December 2014
Beginner
352 pages
13h 51m
English
DK Publishing
Content preview from The Business Book
RG

IN CONTEXT

FOCUS

Group dynamics

KEY DATES

1948 US advertising guru Alex Osborn promotes the practice of “brainstorming”—generating ideas in groups, without criticism.

1972 US research psychologist Irving Janis publishes Victims of Groupthink.

2003 An investigation into the Columbia space-shuttle explosion cites a culture where it was “difficult for dissenting opinions to percolate up.”

2005 Robert Baron publishes the academic paper “So Right it’s Wrong,” claiming that groupthink tendencies may be confined to the early stages of the formation of a group.

2006 Steve Wozniak, the inventor of the first Apple computer, advises creative thinkers: “Work alone. ...

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Publisher Resources

ISBN: 9781465438386