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RG

IN CONTEXT

FOCUS

Process and product

KEY DATES

1962 US professor Everett Rogers writes Diffusion of Innovations, showing how innovation moves through social systems.

1983 US business consultant Julien Phillips publishes the first change-management model in the journal Human Resource Management.

1985 In Innovation and Entrepreneurship, Peter Drucker describes the best approach to managing change as one that “always searches for change, responds to it, and exploits it.”

1993 US change expert Daryl Conner uses the metaphor of “the burning platform” to describe the high cost of a business that stays the same.

Just as human beings are organisms that grow, change, ...

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