IN CONTEXT
Managing objectives
1938 US author F. Scott Fitzgerald writes that “intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.”
1994 US business experts James Collins and Jerry Porras publish Built To Last: Successful Habits of Visionary Companies.
2009 In The Opposable Mind, Canadian business professor Roger Martin claims that great business leaders are able to use “integrative thinking” to creatively resolve the tension in opposing ideas and models.
A successful business has to balance two different time horizons: short-term and long-term. In the short term, ...
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