December 2014
Beginner
352 pages
13h 51m
English
Content preview from The Business Book
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IN CONTEXT
FOCUS
Strategic thinking
KEY DATES
1960s Strategic planning grows in popularity, and is enthusiastically adopted in the new field of management consultancy.
1962 Alfred Chandler’s Strategy and Structure sets out a model in which a company’s structure matches its strategy, not vice versa.
1985 Michael Porter’s Competitive Advantage redefines business thinking on competition, repopularizing the ailing field of strategic thinking in the process.
1990s/2000s Strategy is increasingly practiced as a continuous process by all in a business, not just by those at boardroom level. Nokia says that strategy should be “a daily part of a manager’s activity.” ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.