IN CONTEXT
Strategic thinking
1960s Strategic planning grows in popularity, and is enthusiastically adopted in the new field of management consultancy.
1962 Alfred Chandler’s Strategy and Structure sets out a model in which a company’s structure matches its strategy, not vice versa.
1985 Michael Porter’s Competitive Advantage redefines business thinking on competition, repopularizing the ailing field of strategic thinking in the process.
1990s/2000s Strategy is increasingly practiced as a continuous process by all in a business, not just by those at boardroom level. Nokia says that strategy should be “a daily part of a manager’s activity.” ...
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