RG

IN CONTEXT

FOCUS

Advertising

KEY DATES

1729 Benjamin Franklin, scientist and Founding Father of the United States, advertises his company’s inventions in the Pennsylvania Gazette.

1840 The world’s first advertising agency is founded in Philadelphia, PA.

1939 Coca-Cola uses Santa Claus in its ad campaign, helping to create the rotund figure so well known today.

1955 The iconic Marlboro Man ad is launched and is hugely successful, despite research that links lung cancer to smoking.

1994 HotWired becomes the first website to sell banner ads; a year later the first server able to track and manage ads is released.

In the corporate landscape advertising is sometimes ...

Get The Business Book now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.