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RG

IN CONTEXT

FOCUS

Business growth

KEY DATES

1972 Larry Greiner outlines five stages of business growth, and their related crises, in “Evolution and Revolution as Organizations Grow.”

1988 Macedonian business expert Ichak Adizes writes Corporate Lifecycles, in which he describes the growth of corporations as a series of five “S” curves.

1994 Professor David Storey claims that all forms of “stage” models have limitations. He suggests looking at growth through categories of companies instead: failures, trundlers, and flyers.

1998 In a reprint of his 1972 article, Greiner updates his theory and adds a sixth stage to the Curve.

Aside from the financial rewards ...

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