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The Business Book
book

The Business Book

by DK
December 2014
Beginner
352 pages
13h 51m
English
DK Publishing
Content preview from The Business Book
RG

IN CONTEXT

FOCUS

Business growth

KEY DATES

1972 Larry Greiner outlines five stages of business growth, and their related crises, in “Evolution and Revolution as Organizations Grow.”

1988 Macedonian business expert Ichak Adizes writes Corporate Lifecycles, in which he describes the growth of corporations as a series of five “S” curves.

1994 Professor David Storey claims that all forms of “stage” models have limitations. He suggests looking at growth through categories of companies instead: failures, trundlers, and flyers.

1998 In a reprint of his 1972 article, Greiner updates his theory and adds a sixth stage to the Curve.

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Publisher Resources

ISBN: 9781465438386