1980 Geert Hofstede draws attention to the importance of organizational culture in his book Culture’s Consequences.
1982 US business consultants Terrence Deal and Allan Kennedy argue that culture is the single most important factor in determining success.
1992 Harvard professor John Kotter claims that in an 11-year period, organizations with rich cultures see net income growth of 756 per cent, compared to one per cent in those with less-defined cultures.
2002 Watson Wyatt develops the Human Capital Index, demonstrating the economic value of business cultures that maintain good practice in human resources. ...