December 2014
Beginner
352 pages
13h 51m
English
Content preview from The Business Book
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IN CONTEXT
FOCUS
Product assessment
KEY DATES
9000 BCE Cattle, including cows, are used as the first form of currency.
Mid-1960s Peter Drucker uses the term “cash cow” in the context of business management.
1968 The Boston Consulting Group devises the growth-share matrix: a model for categorizing a company’s products according to its market share and growth potential.
Early 1970s Consultancy company McKinsey & Company develops alternative GE–McKinsey matrix with client General Electric.
1982 H. C. Barksdale and C. E. Harris publish their new matrix in “Portfolio analysis and the PLC.”
The term “cash cow” refers to an investment or area of business that ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.