O'Reilly logo

The Business Book by

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

RG

IN CONTEXT

FOCUS

Product assessment

KEY DATES

9000 BCE Cattle, including cows, are used as the first form of currency.

Mid-1960s Peter Drucker uses the term “cash cow” in the context of business management.

1968 The Boston Consulting Group devises the growth-share matrix: a model for categorizing a company’s products according to its market share and growth potential.

Early 1970s Consultancy company McKinsey & Company develops alternative GE–McKinsey matrix with client General Electric.

1982 H. C. Barksdale and C. E. Harris publish their new matrix in “Portfolio analysis and the PLC.”

The term “cash cow” refers to an investment or area of business that ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required