IN CONTEXT
Product assessment
9000 BCE Cattle, including cows, are used as the first form of currency.
Mid-1960s Peter Drucker uses the term “cash cow” in the context of business management.
1968 The Boston Consulting Group devises the growth-share matrix: a model for categorizing a company’s products according to its market share and growth potential.
Early 1970s Consultancy company McKinsey & Company develops alternative GE–McKinsey matrix with client General Electric.
1982 H. C. Barksdale and C. E. Harris publish their new matrix in “Portfolio analysis and the PLC.”
The term “cash cow” refers to an investment or area of business that ...
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