IN CONTEXT
Marketing models
1961 The Marketing Science Institute is founded.
1969 US academic Frank Bass publishes a seminal marketing model that can be used to predict demand.
1970s Complex measurement models and decision-making models are developed.
1980 The launch of in-store scanners at checkouts gives marketers new data and prompts the development of sophisticated new models.
1982 The journal Marketing Science launches, focusing on mathematical models for marketing purposes.
1990s Intelligent marketing-information systems computerize many routine modeling functions, providing daily updates and projections.
Companies need to study their ...
Get The Business Book now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
