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The Business Book
book

The Business Book

by DK
December 2014
Beginner
352 pages
13h 51m
English
DK Publishing
Content preview from The Business Book
RG

IN CONTEXT

FOCUS

Business behavior

KEY DATES

1841 Scottish journalist Charles MacKay documents herd behavior in his book, Extraordinary Popular Delusions and the Madness of Crowds.

1992 Indian economist Abhijit V. Banerjee publishes A Simple Model of Herd Behaviour.

1995 In “Herd Behaviour, Bubbles and Crashes,” German professor Thomas Lux claims prices and sentiment affect one another, so feelings of the herd affect prices (for example, faith in the housing market pushes up prices).

2001–06 The housing bubble in the US and parts of Europe gathers pace before collapsing in the 2007–08 financial crisis.

The herd instinct is clear in nature and just as clear ...

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Publisher Resources

ISBN: 9781465438386