IN CONTEXT
Business strategy
Early 1970s The Boston Consulting Group develops the Growth-share matrix to help companies decide how to allocate resources to products or business units on the basis of their relative market shares and growth rates.
1970s McKinsey & Company consultants develops the MABA matrix.
1979 Michael Porter develops the Five Forces model to enable companies to analyze the structure of their industry and develop a more profitable position.
2000 The Market-Activated Corporate Strategy (MACS) framework is introduced by McKinsey to measure each business unit’s stand-alone value within the corporation and health for sale. ...
Get The Business Book now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
