December 2014
Beginner
352 pages
13h 51m
English

Business strategy
Early 1970s The Boston Consulting Group develops the Growth-share matrix to help companies decide how to allocate resources to products or business units on the basis of their relative market shares and growth rates.
1970s McKinsey & Company consultants develops the MABA matrix.
1979 Michael Porter develops the Five Forces model to enable companies to analyze the structure of their industry and develop a more profitable position.
2000 The Market-Activated Corporate Strategy (MACS) framework is introduced by McKinsey to measure each business unit’s stand-alone value within the corporation and health for sale. ...
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