IN CONTEXT
Creativity
17th century Polish poet Maciej Kazimierz Sarbiewski applies the word “creativity” to human activity. For more than a century and a half, the idea of human creativity is resisted—“creation” is reserved for describing God’s creative act.
1970s Influenced by the work of psychologists Abraham Maslow and Frederick Herzberg on the subject of motivation, businesses begin to design jobs that allow employees space for creative freedom.
2010 IBM lists creativity as the most sought-after trait in business leaders.
2013 Bruce Nussbaum’s book Creative Intelligence states that creativity is the greatest source of economic value. ...
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