1891 Trading stamps are introduced in the US to encourage repeat shopping. Customers are rewarded with stamps that can be collected and redeemed for goods.
1962 Sam Walton opens Wal-Mart, with the slogan “Satisfaction Guaranteed.”
1967 The first toll-free 1-800 customer service centers are launched in the US.
1981 American Airlines offers the industry’s first frequent-flyer program to reward customer loyalty.
1996 With the growth of the Internet, live-chat and email customer support is introduced for online shoppers.
The idea that the customer determines how successful a business becomes has been accepted by numerous ...