IN CONTEXT
Marketing models
1898 E. St. Elmo Lewis describes the principle that would become AIDA.
1925 US psychologist Edward Kellogg Strong Jr. refers to AIDA in The Psychology of Selling and Advertising.
1949 US marketing executive Arthur F. Peterson expresses AIDA as a sales funnel, in Pharmaceutical Selling, Detailing and Sales Training.
1967 US professors Charles Sanclage and Vernon Fryburger propose the EPIA model: Exposure, Perception, Integration, Action.
1979 US academics Robert L. Anderson and Thomas E. Barry propose adding brand loyalty to the various hierarchy of effects models based on AIDA.
The AIDA model is the foundation ...
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