December 2014
Beginner
352 pages
13h 51m
English
Content preview from The Business Book
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IN CONTEXT
FOCUS
Marketing models
KEY DATES
1898 E. St. Elmo Lewis describes the principle that would become AIDA.
1925 US psychologist Edward Kellogg Strong Jr. refers to AIDA in The Psychology of Selling and Advertising.
1949 US marketing executive Arthur F. Peterson expresses AIDA as a sales funnel, in Pharmaceutical Selling, Detailing and Sales Training.
1967 US professors Charles Sanclage and Vernon Fryburger propose the EPIA model: Exposure, Perception, Integration, Action.
1979 US academics Robert L. Anderson and Thomas E. Barry propose adding brand loyalty to the various hierarchy of effects models based on AIDA.
The AIDA model is the foundation ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.