chapter TWO
Cognitive Behavioral Therapy and Related Theories
There is nothing either good or bad, but thinking makes it so.
—Hamlet, act 2 scene 2
Assume a virtue if you have it not. …
For use almost can change the stamp of nature.
—Hamlet, act 3 scene 4
In the midtwentieth century, mainstream therapeutic assumptions—that behavior is governed by feeling and that extensive reflection on the past is necessary for healing—were challenged by new cognitive and behavioral approaches. Cognitive behavioral therapy and the theories related to it can readily be adapted to certain coaching situations. They share with coaching an emphasis on attending cognitively to the issue at hand, a pragmatic interest in overcoming present and ...