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The Handbook of Knowledge-Based Coaching: FROM THEORY TO PRACTICE by Diane Brennan, Leni Wildflower

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NATURAL CAPITALISM

Natural capitalism is a framework used mostly by for-profit companies to reconceptualize their organizations so that they achieve economic goals without degrading the environment. On the basis of work by Paul Hawken, Amory Lovins, and Hunter Lovins (2008), natural capitalists argue that business and environmental interests increasingly overlap, and that a company’s next transformation will be to redesign its work so that customer demands are satisfied, profits increase, and environmental needs are met. Natural capital is defined as the total of the natural resources and ecosystem services that make possible all economic activity. This capital is now recognized as having immense economic value, yet we currently work within a ...

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