chapter SEVEN
Neuroscience
New discoveries in neuroscience, the scientific study of the brain and nervous system, are reported almost daily in the media. Shirley Tilghman, biochemist and president of Princeton University, claims that neuroscience will dominate scientific endeavor in the first half of the twenty-first century, much as physics dominated the first half of the twentieth century and molecular biology the second half (Ollwerther, 2010). Coaches want to know what is useful to take from neuroscience research, but we must be cautious about implementing every new finding. Media reports are often presented in sound bites and headlines that have more to do with spin than with accuracy. It is difficult to know whether a ...
