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The Handbook of Knowledge-Based Coaching: FROM THEORY TO PRACTICE by Diane Brennan, Leni Wildflower

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SOCIAL CONSTRUCTIONISM: BERGER AND LUCKMANN

A key perspective of AI and the new emerging paradigm is social constructionism. Postmodern thought, from which social constructionism springs, rejects the notion of static underlying structures and a search for truth in favor of a belief in multiple, contextual realities (Watkins & Mohr, 2001). The construction of social meaning is made through language (Berger & Luckmann, 1966), a uniquely human ability that differentiates us from the physical world. Integral to social constructionism and thus to the appreciative approach is the notion of individuals as active, independent, and spontaneous beings who, consciously or not, form images of the future toward which they then grow.

Coaching Applications ...

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