July 2018
Beginner
350 pages
8h 34m
English
The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and quantitative user research and web analytics. Remember, your personas are only as good as the research behind them. We will go deeper into creating a user persona in Chapter 5, User Profiles/User Personas. Take a look at the following diagram:

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