July 2018
Beginner
350 pages
8h 34m
English
User research is a great spy tool for our competition. We can easily analyze and run different user tests on our competitor's product and find out what the users are doing right with their product, and where they are suffering, and more importantly, you can find out whether the users trust them more than you, or vice versa. You can also find out which other companies in your industry your users already have been doing business with and why they like working with those companies.
So, do not fall behind by not investing the time and budget on user research because more companies than ever before are investing in user research, and chances are, your competitors are, too. Customers are growing to expect good user ...