July 2018
Beginner
350 pages
8h 34m
English
Content preview from Hands-On UX Design for Developers
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The benefits of user research
User research ensures customer validation, clarity, and a process when producing the products of tomorrow. Conducting user research has certain benefits.
The following are some of the benefits that we gain when we do user research:
- Helping to create the right product from the beginning
- Increasing conversions and revenues
- Avoiding surprises saves time and money
- Improving SEO and marketing
- Customer retention and loyalty
- Providing competitor insights
- Development resources
- Early design guide