In short, we can conclude the following points:
- Motivated: Does the user need our product? Will it add value to their life?
- Ability: How can they access our product, where will they get it from, and how do we present it to them?
- Triggered: Have we triggered them to perform the behavior? Do we have steps for them to take actions? Are we reminding them why they picked our product in the first place?
Also, before moving on to the next part of the book, I would like to mention the psychologist and cognitive scientist Dr. Susan Weinschenk and her 10 points, explaining how she views psychology from the UX side:
- People don't want to work or think more than they have to
- People have limitations
- People make mistakes ...