Hands-On UX Design for Developers

Role-based personas

This kind of persona is also a goal-directed persona, but they focus on behavior. Role-based personas are hugely data-driven and incorporate qualitative and quantitative information, and they are mainly focused on the role of the user inside the organization.

We can try to examine the roles based on what our users do in their real life to help us get information for a better product design and development decisions.

With role-based personas, we need to obtain answers to the following questions:

• Where will users use our product?
• What is the purpose of the product?
• What business objectives are required and what can be achieved with them?
• Which people will be impacted by its role?
• What kind of functions are being served ...